Behinde The Brand

The origins of Romano Botta has begun in 1956 in Italian fashion sector when the founder of the company opened tailor-made suits shop. The distinguished products and highly competence had canalized to open a store and after the tailor shop, the first retail store was opened in 1979. As of 1985, the second generation took over the business with the high motivation and experience in textile business is developing with every step; the company is continued to be a privileged presence in the sector.

Since foundation, the company continues to explore new markets with the dynamism of foreign trade as an Italian style clothing brand. Accordingly, Romano Botta comes to the fore by offering of high lifestyle for men rather than just men’s wear and fashion. The company’s vision, combined with the innovative and entrepre- neurial spirit, Romano Botta provides the rapid enlargement of the market scope. Currently, sales are made through distributors to the Post-Soviet Union geography, Russian Federation being in the first place. Today, with its increasing number of shops, small and big distributors at leading retail out- lets in the Asian and West European markets so Romano Botta has become a well-known Italian style brand among consumers.

Combining classical and modern style in men’s ready-to-wear, Romano Botta appeals to the taste of privi- leged men with a wide range of products. The brand presents stylish and comfortable dressing to the tastes of its clients with a rich collection of men’s wear including suits, shirts, neckties, t-shirts, pullovers, shoes, belts, outerwear, underwear and all kinds of accessories. Working the quality fabrics provided from the leading European fabric manufacturers up into qualified, special and demanded designs is only possible with a strong team work and spirit. Combining our vast knowledge and experience with dynamism and technology, the latest trends are harmonized with traditional lines and methods and thus, rich collections are produced.

Romano Botta collections are produced as an extension of self-respect and the importance attached to the environment. Our basic approach in all phases of preparation, supply, manufacturing and presentation is our high sense of quality that we make no concessions. The manufacturing is done with manufacturers which meet quality standards and which are the pioneers of their fields by using high-quality supplies. The same understanding shows itself as a well-established value in all processes as a corporate and brand image. There- fore, serious emphasis is laid on the product and service quality of the suppliers we work with and thus, we pave the way for our suppliers to enhance their quality standards in accordance with changing conditions and bring another different approach to our contributions to the textile industry.

We adopt a strategic co-operation approach in our relations with our product and service suppliers. There- fore, while managing our R&D activities we are also taking the role of directing the R&D activities of our strategic business partners. By this means, our continuous improvement philosophy covering all our share- holders reflects in all our activities.

We always keep in mind that we are the descendants of a nation who adopted customer-focused approach centuries ago and who moved with the saying “Customer is our benefactor”. Moving from the fact that this saying is still hang on the shop walls of our small business owners and today named as CRM by the western societies, we are always working with this principle we discovered in the past.